# Campaign Results

## Campaign Results Overview

Campaign Results allow you to analyze how your users interacted with phishing simulations, giving you valuable insights into awareness and response. By reviewing open rates, click rates, and user actions, you can quickly identify strengths, gaps, and areas where additional training is needed.

Campaign Results are ideal when you need to:

* **Analyze open and click rates** to measure how users respond to phishing attempts.
* **Track user responses** (reporting, ignoring, or failing a simulation) for deeper insights.
* **Compare results across campaigns** to measure improvements over time.
* **Identify at-risk groups or individuals** and assign follow-up training to strengthen awareness.
* **Share insights with leadership** to demonstrate progress in phishing resilience.

## Prerequisites for Viewing Results

* **Active Campaigns**: At least one phishing simulation campaign must have been created and launched.
* **User Participation**: Target users need to have received and interacted with the phishing simulations (emails, SMS, calls, etc.).
* **Configured Templates**: Campaigns should be built using email or other phishing templates to generate measurable interactions.

<figure><img src="/files/qimR3Vu4VYN5OG5iALXG" alt=""><figcaption></figcaption></figure>

## Analyzing Campaign Data

**Step 1: Apply Filters to Focus on Key Data.** You can use filters to narrow down results:

* Choose a **Time Range** (Last 7 Days, Last 30 Days, Last 90 Days, or Full Lifetime).
* Select **Sort by** to organize campaigns by **Date, Click Rate, Open Rate, or Recipients**.\
  This makes it easier to analyze performance trends, compare activity, and focus on specific outcomes.

**Step 2: Review High-Level Metrics** to check the following summary data:

* **Total Campaigns** — The number of campaigns launched.
* **Average Open Rate** — Percentage of recipients who opened phishing emails.
* **Average Click Rate** — Percentage of recipients who clicked phishing links.
* **Security Awareness Score** — A summary score showing how well users identified and reported phishing attempts.

***

## Reviewing Individual Campaign Performance

**Step 1: Review Individual Campaigns -** including details such as:

* **Campaign Name** — Title of the campaign.
* **Template Name** — Email template used.
* **Sent Date** — Date the campaign was delivered.
* **Number of Recipients** — Total number of users included.
* **% Delivered** — Percentage of emails successfully delivered.

**Step 2: Drill into Campaign Details.** Click into a specific campaign to view deeper metrics:

* **Delivery Status** — Breakdown of how emails were processed:
  * *Delivered* — Emails reached inboxes.
  * *Sent* — Emails successfully sent.
  * *Pending* — Emails scheduled but not yet sent.
  * *Retry* — Emails being resent after an initial failure.
  * *Bounced* — Emails rejected by the recipient’s server.
  * *Failed* — Emails that could not be delivered.
* **Emails Opened** — Number and percentage of users who opened the phishing email.
* **Links Clicked** — Number and percentage of users who clicked phishing links.
* **Security Awareness Insights** — Details on user responses, such as reporting suspicious activity versus engaging with the phishing attempt.


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